Have Yours Ready for National Underwear Day!

Written by Tara Tainton

Monday, 06 August 2007 23:00

Are you ready for Tuesday, August 7th? I am! Celebrating the importance, comfort, sexiness, and appreciation for under clothes is something I can't wait to participate in. Well, it's actually something I'm always supporting... even if I choose to not wear any knickers 95% of the time.

One thing's for sure. You don't want to be caught without a "fresh pair" on National Underwear Day. Remember what your mother's always said! Better than a clean pair... why not celebrate the national holiday with a brand new pair... you know, something exotic or indulgent or that you always considered "not you" all this time. Underwear is something to celebrate and love... not to hide yourself in!

Not any longer, thanks to Freshpair, the online undies shop encouraging all of us to buy our underwear while in our underwear. What could be more fun?? And Freshpair has taken it upon themselves to promote the very need for all to acknowledge, openly discuss, and even publicly show and share our underwear. Why has something so basic and necessary always been considered an "unmentionable?"

national underwear day freshpair

How did I hear about the campaign to make National Underwear Day internationally acknowledged and celebrated across the globe? I fell in love with Freshpair's offering of... well, fresh pairs. I was looking online for the hottest men's underwear available today, the styles I find sexy, what I'd love to see my own lover - or any man - wearing. I had an important cause and serious research to do.

All my comparision shopping, search for sexy styling, and online outlets led me to Freshpair, the proud founder of National Underwear Day. Not only do they offer the sexiest under things created today, but they really believe in helping to create a world in which we don't have to shy away from talking about or showing our underwear. Bravo!

I discovered a very sexy collection of hot men's underwear to buy for my live-in lover, from a host of different brand names and designers I never knew existed, while also discovering a new cause/event I can get behind. Well, I definitely wouldn't mind being behind those male models dressed in nothing but underwear that Freshpair sends out in Times Square each day to celebrate their declared day. Oh, boy!

Freshpair brilliantly describes underwears own "coming out." "From Marlon Brando rending his undershirt in Streetcar, to the sexual revolution, to Helmut Newton's lingerie-clad vamps, underwear has come a long way from being coyly referred to as "unmentionables" in American culture. A watershed event was the unveiling of Calvin Klein's giant underwear billboard ads in Times Square in the Eighties - a statement of unflinching exposure that almost single-handedly transformed the public's perception of underwear from 'necessary undergarment' to a brazen gesture of style and freedom."

National Underwear Day was founded in 2003 and has since annually evoked a feeling of those spirited 1960's when attitudes were more care-free, open, and expressive. As Freshpair describes, "we've taken underwear out of the dresser drawer and into the streets - by sending twenty male and female models out clad only in our finest undergarments.

In the heat of Manhattan summer, our underwear ambassadors wander through heavily-trafficked locales modeling some of today's hottest brands for unsuspecting - yet pleasantly surprised - shoppers, tourists and die-hard New Yorkers who think they've 'seen it all'...until now. More than just eye candy, our models conducted various surveys on undergarment choices and asked people to sign a petition which urges official recognition of this underwear-honoring day.

On August 7th, National Underwear Day will be taking Manhattan by storm for the fifth year in a row. This year will be our biggest and best event yet, with more sponsors, underwear giveaways, contests, and surprises. National Underwear Day is the day when underwear becomes not just the first thing you put on and the last thing you take off, but the most important thing you wear all day."

What better reason to make sure you're wearing a fresh pair?!

Look for my own selected favorite men's undies in an upcoming Tara's Trysts entry! I can't wait to show off my own lover's ass and some belonging to sexy male models as well....